Mark
Designing ideas,1 narratives2 and systems.3


    1 A thought or suggestion as to a possible course of action.
    2 A story or a description of a series of events.
    3 A set of principles or procedures.



Email:


    studio@danielsumarna.com



Featured projects:


    Prada Dialogues
. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director)
Photographer: None (360-degree camera rig)
Stylist: Olivier Rizzo

    Timeless Eyewear. Brand identity for Port Tanger.
Developed w/ Bilal Fellah (founder)
Photographers: Bibi Borthwick, Viviane Sassen, Zora Sicher
Stylists: Carlos Nazario, Vanessa Reid, Giovanni Dario Laudicina
Handwriting: Mark Borthwick
Painter: Marcus Brutus

    Prada Dialogues. Post-show conversation for Prada.
Developed w/ Ferdinando Verderi (creative director), Tony Wang (strategist)

    Prada Acronyms. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director), Claire Smight (designer)
Photographers: David Sims (men’s), Jamie Hawkesworth (women’s)
Stylist: Olivier Rizzo

    Prada x Sotheby’s. Auction for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)

    Our Family. Campaign for CALVIN KLEIN.
Developed w/ Lloyd&Co (agency), Bryan Wolff (creative partner)
Director: Rubberband
Photographer: Willy Vanderperre
Stylist: Olivier Rizzo

    Painted in Prada. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Animator: Motion Principles
Photographer: David Sims
Stylist: Olivier Rizzo

    Cool As Air. Campaign for UNIQLO x alexanderwang.
Developed w/ UNIQLO (global creative lab), Bryan Wolff (creative partner)
Photographer: Jacob Sutton
Stylist: Haley Wollens

    Multiple Views. Digital show for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Photographers/Directors: Willy Vanderperre (chapter 1), Juergen Teller (chapter 2), Joanna Piotrowska (chapter 3), Martine Syms (chapter 4), Terence Nance (chapter 5)

    Recalling 1993. Campaign for New Museum.
Developed w/ Droga5 (agency), Bryan Wolff (creative partner)

    Linea Rossa Language. Lookbook for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Photographer: Timur Celikdag
Stylist: Max Clark

Mark