I am a creative director. I design and develop ideas for brands, artists and institutions.
Originally from the Netherlands, I moved to New York in 2013 to start working at advertising agency Droga5 — turning business opportunities into award-winning campaigns for clients such as Google, Under Armour, Toyota, Activision Blizzard, Prudential and New Museum.
Since 2017 I’ve worked independently, both brand and agency side — crafting concepts for special projects and seasonal collections Calvin Klein, Uniqlo, Aesop and Alexander Wang to name a few.
More recently I collaborated with Ferdinando Verderi, creative director of Vogue Italia, on Prada as lead creative and art director — strategizing and implementing brand efforts such as the “Prada Acronyms” SS20 campaign, the “Prada x Sotheby’s” FW20 auction and Prada’s first-ever digital fashion show titled “Multiple Views”.
Today, I live and work between Amsterdam and New York, consulting on projects for both global and independent clients.