Mark
Designing ideas,1 narratives2 and systems.3


    1 A thought or suggestion as to a possible course of action.
    2 A story or a description of a series of events.
    3 A set of principles or procedures.



Email:


studio@danielsumarna.com



Featured projects:


Prada Dialogues
. Campaign for Prada.
    Developed w/ Ferdinando Verderi (creative director)
    Photographer: None (360-degree camera rig)
    Stylist: Olivier Rizzo

Timeless Eyewear. Brand identity for Port Tanger.
    Developed w/ Bilal Fellah (founder)
    Photographers: Bibi Borthwick, Viviane Sassen, Zora Sicher
    Stylists: Carlos Nazario, Vanessa Reid, Giovanni Dario Laudicina
    Handwriting: Mark Borthwick
    Painter: Marcus Brutus

Prada Dialogues. Post-show conversation for Prada.
    Developed w/ Ferdinando Verderi (creative director), Tony Wang (strategist)

Prada Acronyms. Campaign for Prada.
    Developed w/ Ferdinando Verderi (creative director), Claire Smight (designer)
    Photographers: David Sims (men’s), Jamie Hawkesworth (women’s)
    Stylist: Olivier Rizzo

Prada x Sotheby’s. Auction for Prada.
    Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)

Our Family. Campaign for CALVIN KLEIN.
    Developed w/ Lloyd&Co (agency), Bryan Wolff (creative partner)
    Director: Rubberband
    Photographer: Willy Vanderperre
    Stylist: Olivier Rizzo

Painted in Prada. Campaign for Prada.
    Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
    Animator: Motion Principles
    Photographer: David Sims
    Stylist: Olivier Rizzo

Cool As Air. Campaign for UNIQLO x alexanderwang.
    Developed w/ UNIQLO (global creative lab), Bryan Wolff (creative partner)
    Photographer: Jacob Sutton
    Stylist: Haley Wollens

Multiple Views. Digital show for Prada.
    Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
    Photographers/Directors: Willy Vanderperre (chapter 1), Juergen Teller (chapter 2), Joanna Piotrowska (chapter 3), Martine Syms (chapter 4), Terence Nance (chapter 5)

Recalling 1993. Campaign for New Museum.
    Developed w/ Droga5 (agency), Bryan Wolff (creative partner)

Linea Rossa Language. Lookbook for Prada.
    Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
    Photographer: Timur Celikdag
    Stylist: Max Clark

Mark