I am a creative director. I develop elegant yet effective ideas with brands, artists and agencies.
Originally from the Netherlands, I moved to New York in 2013 to start working at advertising agency Droga5 — turning complex business needs into award-winning work for clients such as Google, Under Armour, Toyota, Activision Blizzard, Prudential and New Museum.
In 2017 I decided to follow my interest in the worlds of fashion. Since then, I’ve worked both brand and agency side on projects for Calvin Klein, Uniqlo, Alexander Wang and A24 — developing campaigns for seasonal collections, store openings and collaborations.
From 2019 to 2021 I collaborated with Ferdinando Verderi, creative director of Vogue Italia, on Prada as lead creative and art director — strategizing and implementing brand efforts such as the “Prada Acronyms” SS20 campaign, the “Prada x Sotheby’s” FW20 auction and the Prada “Multiple Views” SS21 digital fashion show.
Today, I divide my time as brand consultant and as creative director of eyewear company Port Tanger.