Mark
Designing ideas,1 narratives2 and systems.3

    1 A thought or suggestion as to a possible course of action.
    2 A story or a description of a series of events.
    3 A set of principles or procedures according to which something is done.




Email:

     studio@danielsumarna.com



Featured projects:

    Prada Dialogues. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director)
Photographer: None (360-degree camera rig)
Stylist: Olivier Rizzo


    Timeless Eyewear. Identity for Port Tanger.
Developed w/ Bilal Fellah (founder)
Photographers: Bibi Borthwick, Viviane Sassen, Zora Sicher
Stylists: Carlos Nazario, Vanessa Reid, Giovanni Dario Laudicina
Handwriting: Mark Borthwick
Painter: Marcus Brutus


    Prada Acronyms. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director), Claire Smight (designer)
Photographers: David Sims (men’s), Jamie Hawkesworth (women’s)
Stylist: Olivier Rizzo


    Prada x Sotheby’s. Auction for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)


    Our Family. Campaign for CALVIN KLEIN.
Developed w/ Lloyd&Co (agency)
Director: rubberband.
Photographer: Willy Vanderperre
Stylist: Olivier Rizzo


    Painted in Prada. Campaign for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Photographer: David Sims
Stylist: Olivier Rizzo

    Cool As Air. Campaign for UNIQLO.
Developed w/ UNIQLO Global Creative Lab (in-house agency)
Photographer: Jacob Sutton
Stylist: Haley Wollens


    Multiple Views. Digital show for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Photographers/Directors: Willy Vanderperre (Chapter 1), Juergen Teller (Chapter 2), Joanna Piotrowska (Chapter 3), Martine Syms (Chapter 4), Terence Nance (Chapter 5)


    Recalling 1993. Campaign for New Museum.
Developed w/ Droga5 (agency)


    Linea Rossa Language. Lookbook for Prada.
Developed w/ Ferdinando Verderi (creative director), Ben Ganz (designer)
Photographer: Timur Celikdag
Stylist: Max Clark

Mark