For many, UNIQLO has become a staple of the modern wardrobe, but for some it’s still a new brand in an already crowded market. Through the very first global campaign, we introduced UNIQLO as the fundementally different fashion label that it is by simply asking one essential quesiton; why do we get dressed?

Role: Concept, Art Direction
Director: Patrick Daughters
Music: Panda Bear
Stylist: Brian Molloy
Agency: Droga5

The end (for now)