Opening UNIQLO’s first store in Hawai‘i
UNIQLO’s LifeWear is inspired by everyday life. Essential to everyday life in Hawai‘i is the concept of ‘ohana. To honor this, we commisioned renowned photographer Taishi Hirokawa to lens ‘ohanas all across the islands and show how UNIQLO is meaningful in their everyday life.
With: Shu Hung, Karl Cyprien
Role: Creative direction, design
Photographer: Taishi Hirokawa
Director: Stink Studios