Daniël Sumarna, creative consultant
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Fueling Toyota’s first hydrogen-powered car across America



In 2015, was set to launch their hydrogen-powered car; the Mirai. But we didn’t need to sell a car, we needed to educate an entire country and change its perception. Knowing hydrogen is the most abundant element in the universe, we created a content series, with each episode proving the potential of an endless fuel source that’s all around us.

With: David Gibson, Nathan Lennon, Bryan Wolff
Role: Concept, art direction, design
Director: Morgan Surplock, Martin+Lindsay, Jeremy Konner
3D: David McLeod
Agency: Droga5
Mark
The end (for now)
Mark