TOYOTA

In 2015, Toyota was set to launch their hydrogen-powered car; the Mirai. But we didn’t need to sell a car, we needed to educate an entire country and change its perception. Knowing hydrogen is the most abundant element in the universe, we created a content series, with each episode proving the potential of an endless fuel source that’s all around us.



Role: Concept, Art Direction, Design
Directors: Morgan Surplock, Martin+Lindsay, Jeremy Konner
3D: David McLeod
Agency: Droga5



Mark
The end (for now)