ØLÅF

Since 2014, I co-run Amsterdam-based clothing label ØLÅF together with longtime friend and founder Olaf Hussein. Over the years, I’ve designed the identity, products, content, collaborations, spaces, seasonal themes, and set out the creative direction of the brand—which can be found in 25+ stockists worldwide, including our own retail space in Amsterdam.



Role: Creative direction, Design





Spring Summer 2017. Homecoming. Shot by Koers von Cremer.





A field trip. VFX by Maxime Quoilin.




Fall Winter 2017. SAIKOU. Shot by Olya Oleinic.





Introducing the REPURPOSE line. Breathing new life into deadstock fabrics. Featured on Highsnobiety︎




Fall Winter 2015. Objects In The Mirror. Shot by Carlijn Jacobs.




Editorial shot by Lucka Ngo.




ØLÅF x HALAL. Countries, Cultures & Citizens: As Seen Through These Eyes. Featuring the work of photographers Olya Oleinic, Maeve Stam, Jane Stockdale, Lotte van Raalte, Dawit N.M, Tobias Faisst & Sophie van der Perre.




OLAF x MENDO. Two limited edition T-shirts featuring pages 18-19, 59 and 83 of This Is Not A F*cking Street Style Book.




The Fundament Sneaker. Full calf leather lining, transparent silicone ØLÅF patch, double lace hole at the top—released in various colorways. Set design inspired by Robert Smithson‘s artwork titled Leaning Mirror.




ØLÅF x UNDER ARMOUR.





ØLÅF x MATTER. With deep nostalgia for the future, we enlisted London-based artist John Karborn and curated artworks to be featured on garments. Part of collection included a cryptocurrency wallet with one bitcoin, sold for its current market price.




ØLÅF accessories. A passport bag and foldable travel tote.


Mark
The end (for now)