In 2013, New Museum held an exhibition to celebrate 1993. We decided to take the exhibition—which itself was conceived as a time capsule of 93’s the intersection of art, pop and politics in NYC—beyond the museum’s walls, by turning one of the era’s last relics into time machines.

Role: Concept, Art Direction
Agency: Droga5

With each pay phone having a unique phone number, our database was able to recognize from which exact corner people would call 1-855-FOR-1993.

The caller would then be served a story specific to the area—if not the exact block—for a New Yorker who lived through that time. A few examples listed above.

The end (for now)