To introduce Hearthstone to the mass—Blizzard’s biggest bet on mobile gaming—we turned its fantasy world into a major league event by introducing Hearthstone Sports Network. We worked together with Alan Taylor (director of Thor and Game of Thrones) to create a slew of content including highlights, replays and post-game interviews.

Role: Concept, Art Direction
Director: Alan Taylor
Creatures: Spectral Motion
VFX: The Mill
Agency: Droga5

Post-game interviews of the hightlight commercials were used to extend the campaign on social media.

The end (for now)