Daniël Sumarna, creative consultant
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Reimagining #MYCALVINS for Raf Simons’ CALVIN KLEIN


In 2017, we looked to one center element that remained unchanged in Raf Simons’ new Americana: family. We opened up the overtly-individualistic “my” to a togetherness that is “ours”. Related or bound by shared dreams, portraying “families” meant showing unity between a patchwork of strong individuals. In film we captured the unique bond of each family, like Solange’ musical family creating a brand-new track on the spot.

With: Doug Lloyd, Caroline Cox, Phil Chang, Bryan Wolff
Role: Concept, art direction, design
Photographer: Willy Vanderperre
Director: Rubberband
Agency: Lloyd&Co
Mark
The end (for now)
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