Love Letters
Content Creation for Saint Laurent

An intimate reflection on connection, longing, and the unspoken emotions carried within words meant for just one other person. Love letters by famous and infamous writers such as Oscar Wilde, Leo Tolstoy and Sid Vicious are curated into a Saint Laurent Editions book – and read by Rosé, Cooper Koch and Zoë Kravitz.

Photographer: Marie Deteneuille
Creative Director: Anthony Vaccarello
Studio Team: Daniël Sumarna, Christian Corvalan Iturria

As Time Goes By
Project Creation for Saint Laurent

Inspired by the favorite book of Monsieur Saint Laurent, Marcel Proust’s In Search of Lost Time. The six films are a meandering journey through the mind of Proust, which chime with the evocative nature of the holiday season.

Director: Nadia Lee Cohen
Creative Director: Anthony Vaccarello
Studio Team: Daniël Sumarna, Emmanuel O’Brien, Stefan Folio, Christian Corvalan Iturria

As Time Goes By
Content Creation for Saint Laurent

Photographer: Maxime Poiblanc
Creative Director: Anthony Vaccarello
Studio Team: Daniël Sumarna, Christian Corvalan Iturria

Visited By
Project Creation for Port Tanger

An ongoing initiative, inviting individuals from different disciplines to visit Port Tanger – a place to exchange concepts through eyewear and new experiments.

Collaborator: Vanessa Reid
Photographer: Viviane Sassen
Creative Director: Daniël Sumarna

Visited By
Project Creation for Port Tanger

An ongoing initiative, inviting individuals from different disciplines to visit Port Tanger – a place to exchange concepts through eyewear and new experiments.

Collaborator: Michael Bargo
Photographer: Bibi Borthwick
Creative Director: Daniël Sumarna

People of Paris
Campaign for GOAT and PSG

Photographer: Thibaut Grevet
Stylist: Tamara Rothstein
Creative Director: Daniël Sumarna
Design Team: Adrian Zorzano, Sibylle Hornung

People of Paris
Zine for GOAT and PSG

Photographer: Thibaut Grevet
Stylist: Tamara Rothstein
Creative Director: Daniël Sumarna
Design Team: Akaar Amin, Christian Corvalan Iturria

Introducing Milano
Campaign for Valextra

Images from other eras attest to eternal relevance – of a city’s beauty, its peoples’ spirit, and a Valextra bag in its namesake setting. A retrospective in real time, the past and the present converge.

Photographer: Fumiko Imano
Stylist: Giovanni Dario Laudicina
Archival Imagery: Mondadori Portfolio
Creative Director: Daniël Sumarna
Studio Team: Christian Corvalan Iturria

Imagined in Milan
Project Creation for Valextra

The artisans of Valextra’s leather goods atelier in Milan, challenged by imagination. Inviting children between the age of two and six to draw characters free from connotation and limitation – a new proposal for product design.

Photographer: Florent Tanet
Partnership: Puntino Colorato Kindergarten
Creative Director: Daniël Sumarna
Studio Team: Marc Vermeeren

The Nature of Icons
Campaign for DoDo

Photographer: Bibi Borthwick
Stylist: Giovanni Dario Laudicina
Creative Director: Daniël Sumarna
Studio Team: Juul van der Zandt

Follow the Bag
Campaign for Valextra

Valextra’s leather goods bears a unique code. Embossed in foil as its artisan’s seal, these signifiers serve as a throughline from the atelier to the daily life they are carried into. Glimpsed in motion, trajectories of an always-evolving journey.

Photographer: Ilaria Orsini
Stylist: Lune Kuipers
Creative Director: Daniël Sumarna
Studio Team: Marc Vermeeren

Observed in Milan
Campaign for Valextra

Over time, patterns reveal themselves to the attentive. Gestures, habits, ways of wearing. From the same street corner, morning, afternoon and night, we portray the collective mannerisms of passers-by throughout the cadences of a day.

Photographer: Peter Funch
Stylist: Vittoria Cerciello
Casting: Barbara Nicoli
Creative Director: Daniël Sumarna

Clipse
Cover for GREATEST

Photographer: Karl Felix
Stylist: Marcus Paul
Team: Daniël Sumarna, Kasper-Florio

Mowalola
Cover for GREATEST

Photographer: Aidan Zamiri
Stylist: Nick Royal
Team: Daniël Sumarna, Kasper-Florio

Brent Faiyaz
Cover for GREATEST

Photographer: Ibrahem Hasan
Stylist: Yashua Simmons
Team: Daniël Sumarna, Kasper-Florio

The Sum of its Parts
Project Creation for Valextra

Each part in an ongoing conversation with the next. A mode of invention that approaches craft from all angles. A concept in holism: disparate elements, working together, engineering beauty.

Scans: Katerina Jebb
Creative Director: Daniël Sumarna
Studio Team: Marc Vermeeren