The Science of LifeWear
For Uniqlo’s LifeWear line we developed the first ever global campaign called The Science of LifeWear. Broadcasted across the world through TV, OOH and flagship stores, we started the initiative by studying one fundamental question.
2. NEW MUSEUM
In conjunction with New Museum’s building-wide exhibition “NYC 1993: Experimental Jet Set, Trash and No Star”, we created Recalling 1993, a project that transformed every surviving pay phone in Manhattan into a time machine.
3. UNDER ARMOUR
To promote Bryce Harper’s namesake signature cleat, the Harper One, we revealed what keeps him gronded in a game obsessed with statistics. See the meaning behind every number on The Washington Post.
Pixel, Phone by Google
Part of a larger campaign for the Google’s Pixel phone, we created a tribute for Prince that aired during the Grammy Awards. The New Yorker wrote: “Ragged, raw, and fully emotional, the commercial did what the highly choreographed Grammy performance did not.”
5. OLAF HUSSEIN
A clothing label
OLAF HUSSEIN, an independent clothing label based in Amsterdam, is an ongoing collaboration between Olaf Hussein (founder) and me (co-owner). Ever since our official debut in 2014, I’ve been overseeing every single aspect of the brand. Today, the brand can be found in over 30 retailers across Europe, Asia and America.